Indian IT firms have begun to look more diverse. Together they have 100,000 employees in the US and 30% of them are Americans, reports the Economic Times. Five years ago, the number of American employees could be counted in hundreds, says the newspaper.
The Indian IT firms have been traditionally criticized for poor representation of other nationalities in their work force. They have for long preferred to send employees from India for sales, client coordination and other on-site jobs. This was a drawback in sales as Indian employees struggled to connect to local companies. Further, with little exposure to local practices, the IT firms also appeared to be culturally insensitive on many occasions.
Most recently an Indian American employee sued Infosys over the offensive behaviour of its senior managers in the US.
Indian companies have realized the importance of having local employees in driving up sales especially in the government sector. They are also under pressure from the growingly protectionist US government to hire more locally.
Wipro Chairman Azim Premji recently said his company would go global and local. He meant Wipro would expand internationally hiring local employees. That sums up the approach of most Indian firms.
